Graphic design for IllyCaffe and Fondazione Pistoletto contest. Winner project.
Starting point of the first graphic work was a research into the production of coffee.
In today’s society, we no longer ask ourselves what is the path of the production of the food we consume. We are used to receive the final product, but never assisting the full chain of production.
Through a study into botanical illustration related to coffee plant, flower and seed, my graphical representation aims to draw the attention of the consumer on the production system of the food consumed.
In the final drawing, we see a harmonious development that goes from the coffee bean, through the plant, to the flower. This represents a continuous reproduction cycle, fundamental for the balance of nature in support of sustainability.